The slogan should also highlight the meaning behind your company or product’s mission statement. They should set your company apart from its competitors, but they have to be simple. Great slogans and advertising taglines must be easily identifiable and be consistent with the brand, memorable, beneficial and create positive feelings for the consumer. A slogan or marketing campaign is only worthwhile if people remember it. A famous slogan stays with consumers-it is how they think of the product. We live in the advertising age and one of the hardest marketing strategies is coming up with a memorable, creative and catchy slogan that properly represents your company or brand.
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